Facebook holds a trove of information about its hundreds of millions of users, and many of them are more than happy to hand over some of that data ?�like a list of their personal interests�? so that they can connect with their favorite companies or play a new game. �Thing is, despite the targeting opportunities afforded by this data, many businesses have still failed to take advantage of it. TextualAds is a firm that's changing that for text messaging campaigns, by allowing businesses and large brands to push highly targeted SMS messages to their customers. The service launched in September, and today it's announcing that it's closed a $650K seed round. The round's investors include Dave McClure (500 Startups), Peter Boboff & Chris Redlitz (Transmedia Capital), Marcus Segal (Zynga), Shawn Simpson (former Googler), and Erik Moore.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/xxdVnoXIx4Y/
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