Following in the footsteps of rival Visa, American Express this morning announced a digital payment and commerce platform dubbed Serve, enabling U.S. consumers to make purchases and person-to-person payments online, via mobile phones and at AmEx's network of millions of merchants. Serve integrates a variety of payment options into a single account that can be funded from a bank account, debit, credit or charge card, or by receiving money from another Serve account. The platform is available immediately to anyone in the U.S. and is expected to launch into other international markets over the coming year.
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