Following through on what probably started as an
epic round of double dog daring, four major studios—Warner Bros., Sony, Universal and 20th Century Fox—have agreed that
charging $30 for streaming movie rentals is a pretty great business model. Not current-run movies, either! "Home Premiere," as it's being called, only includes movies that are up to two months removed from their theatrical debuts. Shut. the. front. door.
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Source: http://feeds.gawker.com/~r/gizmodo/full/~3/jSBdF1qrepU/the-age-of-30-movie-rentals-is-upon-us
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